1. Introduction

Companies are becoming increasingly aware of the need to be seen as being socially responsible and the benefits that this brings.

Sponsoring Senior and Junior cricket at Seaham Park is an excellent way to advertise your company to the local and wider area and to demonstrate your company’s commitment to putting something back into the local community.

Despite being run by volunteers, it is a fact that providing and maintaining good quality facilities for the local community to learn, practice and play cricket on is expensive, and cannot be done without some degree of commercial sponsorship.